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Turn affiliate acquisition into measurable player value
Track, convert, and grow your affiliate programs on a platform built for iGaming, connected to the Optimove CRM from day one
Run iGaming affiliate programs end-to-end, in one place
Configure deals, track performance, and connect every referred player to Optimove in real-time—all from a platform purpose-built for iGaming's affiliate complexity
Run affiliate programs your way
Build programs that fit your needs
Customize dashboards and processes so The Affiliate Platform (TAP) fits how your team operates, without forcing workflow changes or retraining.
Build CPA, CPL, RevShare, or Hybrid agreements with custom qualification rules, configured by your team without engineering.
Manage affiliate programs across multiple brands
Run affiliates for casino, sportsbook, poker, and other products across multiple brands, with commissions and reporting cleanly attributed to each.
Measure quality, not just quantity
Identify partners who deliver lifetime value
Track every signal in real-time
Eliminate blind spots by tracking clicks, registrations, FTDs, revenue, and player activity in real-time across affiliates, campaigns, and brands.
Connect every player to the Optimove CRM
Sync acquisition data into the Optimove customer profile and automatically trigger lifecycle journeys the moment players convert.
Measure affiliate ROI in player lifetime value
Build long-term value by identifying partners that drive players who stay longer and deposit more frequently.
Streamline payments, media, and operations
Handle payments without disputes
Approve invoices, track status, and pay from one workspace with a clean audit trail that your CFO will love.
Distribute media from one place
Streamline your efforts to keep partners on-brand by sending banners, landing pages, and email templates from one unified workspace.
Enable affiliates to self-serve from anywhere
Let affiliates track earnings, monitor payouts, and manage their account from anywhere with a responsive mobile interface
Build and optimize multichannel journeys with AI decisioning
Create and deliver personalized, multichannel campaigns at scale
Serve dynamic content and recommendations across your site and app
Launch interactive games and experiences to boost loyalty
Predict, personalize, and optimize with AI built for you
Give your teams more independence, ability, and agency with the powers to do anything and be everything
Learn more, be more with Optimove
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Frequently Asked Questions
Does Optimove have an Affiliate Platform?
Yes. Optimove offers The Affiliate Platform (TAP), a full affiliate management platform purpose-built for iGaming. Operators use TAP to onboard and manage affiliates, track performance in real time, configure commission deals, distribute media assets, and handle invoicing and payments—all connected to Optimove’s CRM for downstream personalization.
What is TAP?
TAP, or The Affiliate Platform, is Optimove’s affiliate management platform, built for iGaming operators to manage affiliates, track performance, configure deals, distribute media assets, and manage invoicing and payment workflows.
Who is TAP built for?
Optimove's affiliate platform is built for online casinos, sportsbooks, poker, and other iGaming products across multiple brands that use affiliates as a scalable, performance-based acquisition channel.
What affiliate commission models does TAP support?
Optimove’s TAP supports iGaming-specific deal structures, including CPA, CPL, RevShare, and Hybrid agreements, with qualification rules based on criteria such as FTDs, deposits, activity, country, brand, or campaign.
Can TAP support affiliate management across multiple brands or products?
Yes. Optimove’s TAP is designed to manage affiliate activity across casino, sportsbook, poker, and other products across multiple brands, while keeping reporting, registrations, campaigns, and commissions organized.
How does TAP help reduce manual affiliate management work?
Optimove’s TAP reduces reliance on spreadsheets, manual calculations, and disconnected affiliate tools by centralizing tracking, partner management, reporting, media distribution, invoicing, approvals, and payment status in one platform.
How does TAP connect to Optimove?
TAP connects directly with Optimove's CRM, so every player acquired through an affiliate is automatically synced and ready for segmentation and personalized lifecycle campaigns from day one.
How does TAP differentiate from Income Access, Affilka, MyAffiliates, and Cellxpert?
Optimove's TAP is built for iGaming, and it’s part of the Optimove ecosystem rather than a bolt-on. It supports iGaming-specific affiliate needs, including CPA, CPL, RevShare, Hybrid, multi-brand management, real-time pixel/postback tracking, payments, media assets, and integration with Optimove’s CRM and lifecycle marketing tools.
Which markets, languages, and currencies does TAP support?
Optimove’s TAP is designed for iGaming operators worldwide. Its configuration supports any market, language, or currency—current clients operate in Brazil, APAC, LATAM, Europe, Africa, and more. TAP can be configured to manage multi-language, multi-region operations from a single unified platform.
What does TAP onboarding look like?
Onboarding to Optimove’s TAP is simple. TAP supports CSV or API-based onboarding—CSV migration is the fastest path and can take 1–2 days. TAP also provides a step-by-step migration playbook and real-time support via Slack or Zoom.
Is TAP mobile-friendly?
Yes. Optimove’s TAP interface is fully responsive, so affiliate managers and affiliates can track performance, approve payments, and access reporting from mobile or tablet without losing functionality.
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