We're Optimove

Optimove, the leader in Positionless Marketing, frees marketing teams from the limitations of fixed roles by empowering every marketer to execute any marketing task instantly and independently.

Its Positionless Marketing Platform delivers three transformative powers:

• Data Power: Enables marketers to instantly uncover customer insights for precise targeting and hyper-personalization, without waiting for engineers.
• Creative Power: Allows any team member to quickly generate channel-ready assets like copy and visuals, without waiting for creatives.
• Optimization Power: Empowers marketers to launch campaigns that self-optimize through automated journeys and testing, without waiting for analysts.

By eliminating dependencies, marketers become more motivated, more productive, and capable of delivering deeply personalized campaigns at scale. Positionless Marketing has been proven to increase campaign efficiency by 88%, helping brands unlock greater customer engagement and lifetime value.

Optimove is building a future where marketers can do anything and be everything.

More than 500 brands in a variety of industries and verticals use Optimove to drive highly successful, data-driven customer marketing plans. These include leading global brands in Retail, E-Commerce, Gaming, Entertainment, Financial Services, Apps and others. See Optimove’s customer portfolio and Case Studies.

Yes, Optimove is SOC 2 Type II certified. Optimove upholds the highest security practices in the industry. Optimove takes a security-by-design approach to development, integration, and implementation of its solutions, allowing it to continuously maintain a great security posture. Proof of certification can be accessed by visiting https://trust.optimove.com/resources.

Yes, Optimove holds an ISO27001 certification. In fact, Optimove has been ISO27001 certified for the past eight consecutive years. Proof of certification can be accessed by visiting https://trust.optimove.com/resources.

Yes, Optimove is GDPR and CCPA compliant. We have developed a comprehensive toolkit to ensure that brands and marketers can meet GDPR requirements and customer expectations. Our platform excels in managing consent and privacy, providing crucial flexibility. We offer features such as one-click unsubscribe, real-time consent updates, and the ability to process data deletion requests efficiently. Additionally, we maintain a transparent approach regarding how customer data is used, ensuring compliance with GDPR and other relevant privacy regulations. For more information visit https://trust.optimove.com/

Securing and protecting systems and data is a top priority for Optimove. Optimove’s security standards comply with the highest industry standards and regulations, such as ISO 27001, HIPAA, GDPR, CCPA, the EU-US and the Swiss-US Privacy Shield Frameworks, and SOC 2 Type 2 certification for better security, availability, confidentiality, and processing integrity. For more information visit https://trust.optimove.com/ 

Yes. Optimove employs vast data security practices to ensure customer data is safe. This includes, but is not limited to, automatic data encryption in transit and at rest, data hashing within the product interface, as well as enabling you to hide PII from the UI as well as apply PII masking at the database level, ensuring that sensitive data is not visible to internal teams while still allowing full functionality for support and data management. For more information visit https://trust.optimove.com/ 

Optimove offers a multi-layered support and customer service structure to ensure customer success:

• Customer Success Manager (CSM): Every client gets a dedicated CSM who specializes in their industry. CSMs provide training, guidance, and ongoing advice to maximize value from the platform and achieve client goals.
• 24/7 Technical Support: Comprehensive end-to-end support, available 24/7, covering all elements of the application, infrastructure, and supporting software.
• Self-Service Knowledge Base: Continuously updated with articles and videos to help users with basic functionality and self-help guidance.
• Developer Hub: Technical documentation hub to support developers and technical users.
• Online Courses and Certifications: Programs designed to deepen user knowledge and expertise in the Optimove platform.

In short, Optimove provides hands-on support via dedicated experts, round-the-clock technical help, and a strong set of self-service and educational resources.
 

Optimove works by combining unified customer data, AI decisioning, and multichannel execution into a single platform. It ingests historical and real-time data into a Customer Data Platform, and applies AI agents to surface insights, identify audiences, and decide on the next-best action for each customer. It then generates on-brand creative, and orchestrates campaigns across email, web, SMS, mobile, WhatsApp, and ad platforms.

Yes. Optimove integrates seamlessly with your existing tech stack through 150+ out-of-the-box connectors, native APIs, hybrid ETL, and microservices. The platform connects with leading email service providers, SMS gateways, mobile push providers, ad networks, e-commerce systems, cloud data warehouses, and analytics tools. All integrations are backed by enterprise-grade compliance and data governance standards. Whether you're sending data into Optimove or activating Optimove insights inside another system, the platform is built to fit your stack rather than replace it. 

Optimove is the only  Positionless Marketing platform  that gives every marketer Data Power, Creative Power, and Optimization Power so anyone can execute any task without waiting. . While competing platforms automate steps inside the assembly line, Optimove eliminates the assembly line.  

Optimove has been consistently positioned as a Visionary in Gartner's Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today's Positionless Marketing approach. The result: a nearly 600% return on investment for customers. 
 

Optimove was founded in 2012 by Pini Yakuel and is headquartered in Tel Aviv, with additional offices in London and New York City. 

Optimove onboarding is a guided, structured process led by a dedicated implementation team that makes technical integration seamless. Optimove's data engineers manage the ETL setup, integrate historical and real-time data, and configure the platform around your specific use cases. After site launch, a four-week HyperCare phase ensures everything is dialed in before you go fully live. Most clients are running campaigns within weeks, not quarters, with the platform sized to their data complexity and integration needs.